Author Archive for Leora

Hot New Trend or the End of Farmland?

Tuesday, September 13th, 2011 by Leora

In the article An Apple Tree Grows in Suburbia by Stephanie Simon of the Wall Street Journal, a new trend is revealed: mixing suburbia and agriculture. Simon writes that “In a movement propelled by environmental concern, nostalgia for a simpler life and a dollop of marketing savvy, developers are increasingly laying out their cul-de-sacs around organic farms, cattle ranches, vineyards and other agricultural ventures.”

Compare that comment with the words of the American Farmland Trust. On the topic of farmland loss, they report that “during the past 30 years, much of America’s most fertile farmland has been lost to wasteful development…more than 23 million acres of America’s agricultural land have been lost to development—an area the size of Indiana” (source: Farmland By the Numbers).

But what about the benefits of mixing suburban development with agriculture? Simon writes that a mother of two hopes to buy a suburban home in a community focused on agriculture, and says that she knows her “kids will know computers, technology—all those things they’re growing up with,” but she also wants them to know working with their hands in a farm setting. A new mix of suburban homes and farmland could also provide revenue for homeowners growing food on their property and selling what they grow, and provide jobs for farmers who help take care of agriculturally focused landscapes in suburban communities.

So is “agriburbia” the newest and coolest, or part of the problem? Take a moment to leave a comment and share your thoughts with the FoodHub community.

Fresh Sheet for Buyers | Aug. 30 – Sept. 5

Tuesday, August 30th, 2011 by Leora

The FoodHub Fresh Sheet is a rundown of what’s popping in the community this week.

In this week’s Fresh Sheet: Spicy sauces and cool cukes, garlic you gotta get and a whole slew of community events and updates!

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Fresh Sheet for Sellers | Aug. 30 – Sept. 5

Tuesday, August 30th, 2011 by Leora

The FoodHub Fresh Sheet is a rundown of what’s popping in the community this week.

In this week’s Fresh Sheet: sweets and seconds, school in session and a whole slew of community events and updates!

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How-To FoodHub: Sending Hot Sheets

Tuesday, August 30th, 2011 by Leora

Did you know there’s a quick and easy way to keep your connections informed, invite specific members to do business with you, and promote weekly or seasonal specials or needs? There is, and it’s called sending a Hot Sheet.

You can find the Hot Sheet tool by signing in to FoodHub and going to [My FoodHub] and clicking on [My Hot Sheets] in the drop-down menu. You will then see all of your products (if you need help adding products to your profile, watch a tutorial video on how to do it), and from there you can simply check the boxes next to the products you want buyers to know about. When you’re finished, click the blue [Update Hot Sheet] button.

You can send a Hot Sheet to any of your contacts on FoodHub. If you don’t already have contacts in your contact list, adding them is easy. Just visit the profile of a business you want to communicate with and click the [Add to my contact list] button. When you go to send a Hot Sheet, or any other message, the contact will be in your contacts list.

Click [Send Hot Sheet] and the products you want to advertise will automatically appear in the body of the message.  You can fill in pricing information, quantity, availability, delivery schedule, and any other pertinent details. Choose a Hot Sheet recipient from your contact list and click [Send]. The Hot Sheet will be sent to their FoodHub message center and their regular email.

Using Hot Sheets is a great way to personalize connections, and reach out to buyers on an individual basis to increase your chance of positive responses.

Need a little help? Watch a tutorial video on sending Hot Sheets, or get in touch:

FoodHub Help Desk

Monday-Friday, 8am-6pm

meet@food-hub.org

Toll-free: 855-FOODHUB

Free FoodHub Member Trainings | Sept. 14 and 15th

Monday, August 29th, 2011 by Leora

FoodHub is hosting a free FoodHub member training!

We’ll be in Wenatchee from 10 – 11:30 am on Wednesday, September 14th and in Yakima from 10 – 11:30 am on Thursday, September 15th.

As the region’s most dynamic online marketplace for regional food, there are lots of different ways you can use FoodHub to your advantage. Come learn how!

Please join us. We’ll cover topics related to:

  • Profiles: How to make yours stand out, add info relevant to potential partners and increase the # of people who visit your FoodHub profile.
  • Search: How to conduct efficient searches to find exactly what you are looking for.
  • Marketplace: How to write and manage Marketplace posts that generate new business and leads.
  • Hot Sheets: How to send Hot Sheets to prospective customers and build customer contact lists.
  • Message Center: How to build your contact lists, create and send purchase orders or invoices, and effectively communicate with other FoodHub members.
  • What new features would you like to see? New features are developed based on member feedback; what would you like us to prioritize?
  • What questions do you have about FoodHub. There will be plenty of time for individual coaching and question answering as well.

The training will address the needs of buyers, sellers and associate members and is open to ALL – you do not have to be a current FoodHub member to participate. In fact, I hope you will bring a friend or two! To that end, any FoodHub member who brings a friend to this training will be entered into a raffle for a FREE member spotlight. Win the raffle and your profile will be featured on the FoodHub website during a week of your choice.

Wenatchee Details:

Day:                      Wednesday, September 14th

Time:                    10 – 11:30 am

Location:              Wenatchee Convention Center

Yakima Details:

Day:                    Thursday, September 15th

Time:                  10 – 11:30 am

Location:            Yakima County First Street Conference Room

223 N. 1st Street, Yakima, WA

RSVP:                    dkane@ecotrust.org

THIS INVITATION IS TRANSFERABLE. PLEASE SPREAD THE WORD FAR AND WIDE, THE MORE THE MERRIER.

Fresh Sheet for Sellers | Aug. 16 – 22

Tuesday, August 16th, 2011 by Leora

The FoodHub Fresh Sheet is a rundown of what’s popping in the community this week.

How-to FoodHub: Find buyers! This tutorial video shows how to find potential buyers using advanced product search.

In this week’s Fresh Sheet: Oregon buyers’ needs and various veggies needed. Don’t forget to check out the crowded Community Events and Announcements section!

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Fresh Sheet for Buyers | Aug. 16 – 22

Tuesday, August 16th, 2011 by Leora

The FoodHub Fresh Sheet is a rundown of what’s popping in the community this week.

How-To FoodHub: Plug holes in your supply chain with local product! This tutorial video shows how to find the right product and connect with the producers in a snap.

In this week’s Fresh Sheet: seasonal fruits and veggies and products by broiler and bottle. Be sure to check out the crowded Community Events and Announcements section!

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How-To FoodHub: Product Search

Monday, August 15th, 2011 by Leora

If you are a buyer foraging for a specific product or a seller scoping the competition in your market, FoodHub’s product search tool is for you! To do a simple product search, type the name of any product into the search bar at the top right corner of any FoodHub page. This will take you to a list of all members who either buy or sell that product (learn more about adding products to your profile). If you’d like to narrow it down to the producers in your city or state, or to a particular variety, use the filtering tools on the left side of the screen to get the results you want.

Already know what product you want, when you want it, and where you want it from? Use [Advance Search] to set multiple search criteria at once. Chose [I want to buy] or [I want to sell], and then enter the name of the product you’re looking for or that you’re looking to sell. Then, set the search to your exact specifications, from specific varieties, as well as certifications, and Member details like business type or distribution methods.

Need a little help? Watch a tutorial video on using FoodHub’s search tool, or get in touch:

FoodHub Help Desk

Monday-Friday, 8am-6pm

meet@food-hub.org

Toll-free: 855-FOODHUB

Living Culture TV spotlights Heritage Farms Northwest

Monday, August 15th, 2011 by Leora

Jim and Wendy Parker set out to revive the Red Wattle hog, a heritage pig breed unknown to the west coast before the Parkers started Heritage Farms Northwest.

Living Culture TV, a television series that showcases cuisine and agriculture in the Willamette Valley and Pacific Northwest, created a video about FoodHub member Heritage Farms Northwest and their business of raising pork.

National Farmers’ Market Week August 7-13

Thursday, August 11th, 2011 by Leora

Happy National Farmers’ Market week!

United States Secretary of Agriculture Tom Vilsack has proclaimed August 7-13, 2011 as the 12th annual National Farmers Market Week to celebrate the converging of communities around local food and local producers at farmers’ markets across the nation. You can download your own copy of the Secretary’s proclamation here.

The USDA, which manages the National Farmers’ Market Directory, counts the number of farmers markets in the US at 7,175 (source: http://content.govdelivery.com/bulletins/gd/USDAOC-e2ffc) — that’s up from just 1,755 markets in 1994 (source: http://blogs.usda.gov/2011/04/28/add-your-market-to-the-2011-usda-national-farmers-market-directory-today/). The number of markets is continuing to rise as the evidence that farmers markets bolster local economies, and improve environmental and community health becomes more widespread.

Farmers’ markets aren’t just for individual consumers anymore. Tacoma Farmers’ Markets host a “Chef Friendly” program, making it easy for wholesale food buyers to bring what’s fresh and local to their customers, and bringing in new customers for vendors.

FoodHub is home to 44 Farmers’ Market members. To find a farmers’ market on FoodHub in your area, log-in to FoodHub and filter the Member Directory by farmers market (under business type). FoodHub also lists 910 farmers’ markets that sellers on FoodHub can reference in their profile as markets they participate in. When a seller lists a farmers’ market in the [About Us] section of their profile, that market’s name will be hyper-linked to the market’s FoodHub profile if they are members.  Are you a farmers

market without a FoodHub membership? Join now – it’s FREE!

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