Right now, you might be prepping for the upcoming planting and growing season, but have you taken some time to think about how you’re going to market all that beautiful bounty once it’s out of the ground? FoodHub can help with that.
FoodHub is designed to be an all encompassing marketing tool. That includes using your Profile and the Marketplace to spread the word about your products, services and business practices. However, taking advantage of one of FoodHub’s many advertising opportunities puts the cherry on top of your marketing efforts, increases your standing in the community and kick starts connections. But where to start? And how to ROS ads work anyway? What the heck is a Member Spotlight and why do I want one?
Keep reading for answers to those questions and more …
What is a Member Spotlight?
The Member Spotlight gives you arguably the most bang for your advertising buck. When you buy a Member Spotlight you appear in front of the audience of your choice (either buyers or sellers OR both!) not only on their dashboard (that page you land on right when you log in), but your ad ALSO goes out in the Fresh Sheet – FoodHub’s weekly Member newsletter delivered straight to Members’ in-boxes every Tuesday.
What does ROS mean?
ROS stands for Run of Site. When you buy one you get a package of 3 ads that could appear on any one of the hundreds of FoodHub pages at ANY time including the Marketplace – arguably the most-visited section of the site!
Can I buy an ad that stays in one spot?
The short answer is ‘Yes’! These are called ‘banner ads’. We have lots of spots, but we can show you what each one looks like, how big your ad should be and what it will look like once it’s live on the site.
How do I appear at the top of the page when a buyer looks for my product?
Easy: buy a search term. For example, if you buy the word ‘apple’ you’ll always appear at the top of the page. There are three spots available per search term so you and two other Members will share the spotlight. Don’t worry: we rotate the Member who shows up at the top so you’ll have your chance to be king of the mountain. At $4.99/week per search term this is one of the easiest (and cheapest!) ways to appear in front of buyers at the height of the season.
There’s so much information I don’t know where to start! Can you help?
Absolutely. Give us a call (855-FOODHUB) or send us an email (meet@food-hub.org), tell us when you want to start your ad campaign and we’ll work up some specs for you that work with your budget. If you’d like to start crunching some numbers for yourself we have them right here in our Media Kit.
Pssst … I want to save some money on advertising? Can you cut me a break?
Didn’t you know FoodHub is the land of ‘yes’? With an upgraded membership you can save 10% on all advertising. Even better, with a month-to-month Advantage membership, you can save money on advertising, spruce up your profile (click here to see an example of an upgraded profile with all the bells and whistles), cancel your upgrade when the season is done, and then – when you want to be highlighted again NEXT year – all that hard work is saved and appears automatically when you renew at the Advantage or All-Access level.
Do I have to be a Member to advertise on FoodHub?
Nope. As long as you’re a food-related seller or service provider you can advertise on FoodHub. (However, it’ll be WAY easier for folks to connect with you if you’re a Member … and it’s FREE so go ahead and join!)