Knowledge Base: For Sellers Tools, resources and thought leadership in regional food

Selling to Schools & Institutions

  • Marketing Guide to Getting Started with Farm to Cafeteria Programs

    The WSDA's Small Farm and Direct Marketing Program published this useful marketing guide for getting started with Farm to Cafeteria programs. In addition to selling strategies and marketing recommendations for farmers, it outlines types of food service models and provides tips on initiating contact with schools, colleges, universities, hospitals, nursing homes, senior meal programs, and other institutions. (2.9 MB PDF)

  • Step-by-Step Marketing Guide for Selling to Schools

    Produced for the Michigan Farm to School program at Michigan State University, this step-by-step guide is useful for all farmers wanting to sell their produce to schools as well as other institutions. (4.3 MB PDF)

  • Nuevos Mercados Para Su Cosecha/New Ways to Sell What you Grow

    Una publicación para los agricultores hispano hablantes vender sus productos a instituciones; información sobre organizaciones que ayudan a agricultores Latinos. This resource for Spanish-speaking farmers provides information and purchasing guidelines to help farmers sell excess produce in a number of institutional settings. Produced by Community Food Security Coalition, National Center for Appropriate Technology, and National Sustainable Agriculture Information Service, printed copies can be ordered by calling 1-800-ASK-NCAT. An audio copy may be downloaded from: (1 MB PDF)

  • Farmer’s Guide to Hosting Farm Visits for Children

    A how-to guide to help farmers facilitate farm field trips for children, produced by the University of California Sustainable Agriculture Research and Education Program. Includes suggestions for planning the trip, age-appropriate activities for children, group management, and safety considerations.

  • Selling Directly to Institutions

    This excerpt from the WSDA's Green Book provides excellent guidance on selling directly to institutions. If you're considering selling to schools, universities, child-care centers, hospitals or other institutions, start here. (99.7 KB PDF)