Knowledge Base: Farm to Hospital Tools, resources and thought leadership in regional food

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For Sellers

  • Marketing Guide to Getting Started with Farm to Cafeteria Programs

    A useful marketing guide for getting started with Farm to Cafeteria programs. It outlines different types of food service models and provides tips on initiating contact with schools, colleges, universities, hospitals, nursing homes, senior meal programs, and other institutions. (2.9 MB PDF)

  • Step-by-Step Marketing Guide for Selling to Schools

    This step-by-step guide is useful for all farmers wanting to sell their produce to schools as well as other institutions. Includes sections on preparing marketing packets and bid documents, developing contracts, and starting to sell products. (4.3 MB PDF)

  • Selling Strategies for Local Food Producers

    This guide outlines strategies to assist farmers in selling their produce in a variety of direct market settings such as farmer’s markets and CSAs, and to restaurants, cooperatives, and institutions. (1.6 MB PDF)

  • Nuevos Mercados Para Su Cosecha/New Ways to Sell What you Grow

    Una publicación para los agricultores hispano hablantes vender sus productos a instituciones; información sobre organizaciones que ayudan a agricultores Latinos. This resource for Spanish-speaking farmers provides information and purchasing guidelines to help farmers sell excess produce in a number of institutional settings. Printed copies can be ordered by calling 1-800-ASK-NCAT. An audio copy may be downloaded from: (1 MB PDF)